Pilipinas Laundry Revolution: To See is To Believe with the new and super galing na Ariel Power Gel!

Tuesday, February 9, 2016



In photo: (L-R)
Aaron Uy (P&G Research and Development Fabric Care Senior Technology Manager), Czar Callo (Brand Manager, Ariel Philippines ), Richard Estrella (Brand Manager, Downy Philippines), and Louie Morante (P&G Regional (LBU) Communications Manager, Fabric and Home Care), 
First time kong makapunta sa isang on-ground event last week, and ang saya lang na sa grand launch pa ng Ariel Power Gel ako naka-attend. I was really happy to see familiar faces - Bianca Gonzalez-Intal who hosted the event, Liz Uy, JC Buendia together with Tessa Prieto Valdes and stylist Rex Atienza.

JC, Liz and I participated in a segment called Keeping Up With Kris Aquino. It basically was a bukuhan segment - an Ellen-inspired True or False gimmick, wherein we revealed and discussed Krisy's high standards pagdating sa kanyang work, hygiene, clothes and home care. 

Our part was followed by the Keeping Up With A SuperMom (with Tessa) and Keeping Up With Style Experts (With Rex and Liz and JC) segments. 

Pero ang talagang nagpa-excite at nagpabilib sa akin during the event ay ang live actual demo ng pagma-mantsa and paglilinis ng white shirts! Akala ko dinadaya lang yun pag sa commercial, pero totoo pala ang mantsa at ang paglilinis!

Kitang-kita naman talaga kung paanong yung nilabhan sa washing machine with two scoops of powder, medyo brownish - kulay kalawang na pagkalaba. Pero ang nilabhan with 1/2 cup of Ariel Power Liquid Gel, very white. No echos, tingnan niyo po sa photo - hindi po filtered at edited yan. Hehehe. 

Kahit hindi naka-attend si Krisy kasi she was sick nung araw na ito, the launch was successful! Maraming mommies, and even new couples or independent living young professionals ang matutuwa sa new Ariel Power Gel dahil made ito specifically for washing machines - assured na mapapabilis at gaan ang laundry time natin, guaranteed pa ang linis at bango ng clothes natin - in a way, makakatipid tayo dahil lagi pa ring mukhang bago ang mga binibili nating damit lalo na yung whites kahit naka-ilang laba na tayo. Hehehe!

And ang bongga pa, #1 recommended by SHARP ang Ariel Power Gel!

In photo: Emmanuel Valencia (SHARP Senior Vice President for Sales) and Satoshi Chujo (Vice President for Marketing and Sales)

Ariel Power Gel and SHARP explains their synergy in bringing to life the Laundry Revolution in the Philippines


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