Customizable and innovative offers’ Globe Prepaid GoSakto and TM Extend gain traction in prepaid market
Globe Telecom continues to strengthen its share in the prepaid market as it gained more prepaid subscribers in the first quarter of 2013 amidst the aggressive acquisition strategies of its competitors.
The Ayala-led telco added over 506,000 subscribers during the period for its Globe Prepaid brand, up 32% and 71% from last year and last quarter, respectively. This brought year-to-date Globe Prepaid subscribers to about 16.9 million, 7% higher than last year’s 15.8 million and 3% above previous quarter’s 16.4 million.
Meanwhile, its mass market brand TM gained close to 1.4 million subscribers, almost three times the level in the same period last year and almost twice the level in the previous quarter. As a result, net subscriber additions, including postpaid, increased substantially to 2.0 million, more than double last year’s level of about 984,000 and 90% higher than previous quarter’s 1.1 million net incremental subscribers.
As of end-March 2013, Globe total prepaid subscriber base stood at 33.3 million, up 13 percent year-on-year from 29.5 million the previous year, with the TM subscriber base growing by 20% on the back of affordable and competitive voice, SMS, and mobile internet offers for the DE market.
“Our mobile business remains fundamentally strong and continues to be in an uptrend given the success of the programs that we have implemented particularly, the revolutionary customizable plans that are now being enjoyed by our prepaid subscribers. With Globe GoSakto, gone are the days where subscribers have to content themselves with pre-made or canned promos. You can now create, customize, and design your very own prepaid promo based on your liking, plus name it and share it on Facebook,” said KD Dizon, Head of Globe Prepaid.
In the first quarter of the year, Globe Prepaid unveiled its GoSakto service, a game-changing innovation that lets prepaid subscribers create their own prepaid promo from scratch and choose the type and number of calls, texts and data they need for the day, week, or month, based on their needs, budget, and lifestyle. Globe Prepaid subscribers can also name their promo and share it on Facebook. Subscribers can create their GoSakto promo via the self-service menu *143#, the Globe website at www.globe.com.ph/gosakto, or the GoSakto Facebook App at apps.facebook.com/gosakto.
According to Issa Cabreira, Head of TM, the ‘astig’ brand of Globe will continue its commitment of providing innovative and affordable promos. “We understand that our subscribers value their hard-earned money, that is why TM is committed to give subscribers value for money promos like the TM Extend that stretch the life of any TM promo for only P5, a cost that’s definitely easy on the pocket of every Filipino,” Cabreira said.
TM, the mass market brand of Globe has strengthened its position in the market with its customized offers and promos especially in the regions, where it has steadily attracted a strong base of consumers who look for value-for-money call, text and mobile internet services.
TM broke new ground with its own innovation: TM EXTEND, a service that extends the validity of its best-selling promos by 24 hours. Subscribers can now enjoy connections with friends and family even if they have only P5.00 to spare for the day. The mass market brand also launched a new denomination for its AstigFB mobile internet service to provide subscribers with unlimited Facebook usage for 2 days for only P15.